The project was actually planned way back in July 2014 (Summer-holidays). But since we also where busy maintaining existing/new clients, and other side-projects, it did took much looonger time than first expected.
In general: Users can buy or sell pets, animal accessories etc. at no cost – and communicate through public or private conversations.
I think people in Denmark need a brand new modern place where main focus is pets. (And not just mixed ads)
Pethelp.dk is currently in a early state. I still have a long todo-list to fix and update new features.
But I'm pretty satisfied with the current version.